NEDERLAND 2010

The Netherlands has different loads of sub-cultures. We place people in different boxes (hokjes), by their looks (especially clothing). All these boxes together make the Dutch society though, which is great. If you wouldn’t look at the clothing, the differences between the groups would be very small.

 

Instead of judging people simply on characteristic clothing items, we took out all the items from the different boxes and started sorting them by very random information; weight, colour and price.

All this was put together in a catalogue called: Nederland 2010. As if you could order all items and create your own style. In collaboration with Doron Tempert

06 - 2010

 

 

 

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